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Field Marketing Manager

Our client is seeking a full-time driven and passionate Field Marketing Manager to be a part of their start up concept, build the brand and drive sales. The Field Marketing Manager will support the company restaurants by proactively delivering local store marketing initiatives that drive profitable sales and build brand recognition. This position has tremendous upward mobility and long term growth potential.

Responsibilities :

  • Work in partnership with the operations team to guide and influence market-wide activation.
  • Become a trade area expert for with specific Texas regions to deliver localized marketing strategies.
  • Manage local store marketing efforts from end-to-end. This includes project plan management, creative execution, scheduling, production, shipping/tracking, communication to the field, and assisting operations on local activation.
  • Execute marketing plan for new store openings and communicate grand opening activities to the field.
  • Assist operations in administrating community events, improve the process and generate more engagement from the field.
  • Act as the direct channel liaison for all marketing collateral and POP requests from the field.
  • Support and manage marketing reporting, including (but not limited to), sales, advertising effectiveness and events results analysis.
  • Establish solid relationships with General Managers through regular communications and market visits.

 

Requirements:

  • Bachelor's Degree in Marketing or related discipline
  • 5+ years of Marketing experience within multi unit restaurant organization
  • 2+ years of Management experience
  • Strong background in Field Marketing and Restaurant Operations
  • Proficiency in Microsoft Word, Excel and PowerPoint required.
  • Proficiency in Adobe Products would be valued.
  • Light travel required
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