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The Director of Sales & Marketing is responsible for planning and implementing sales, marketing and product development programs, both short and long range, targeted toward existing and new clients.
Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for groups and wholesale business.
Develops and manages sales/marketing operating budgets.
Plans and oversees all sales and marketing activities.
Provide the highest quality of service to the customer at all times, set example for immediate and hotel wide staff.
Develop a Marketing Plan by gathering historical and competitive data, then setting goals and determining action plans to meet those goals.
Work with the General Manager in preparing the annual sales and marketing budget. Update action plans and financial objectives quarterly.
Develop new business through obtaining accounts from competition, lateral development of existing accounts and contacting new customers in the market. The solicitation of new and saturation of existing business should be through a combination of in-house appointments, telephone, and personal calls.
Entertain and maintain close relations with the major accounts tourism and business associations, and community leaders to develop positive rapport and ensure repeat business.
Prepare and interpret month end reports. Monitor and analyze trends so we are always prepared and proactive to changes rather than re-active. Know your competitors business and ensure hotel is receiving its fair share.
Suggest and provide advertising or promotional support, holiday packages, corporate clubs, etc.
Bachelor's Degree required
8+ years of sales & marketing experience
4+ years of experience within the Hotel Industry
Demonstrated ability to effectively interact with people of diverse socioeconomic, cultural, disability, and ethnic backgrounds
Professional presentations skills
Innovative thinker that will challenge business processes and concepts in order to drive results.
Must be creative and strategic in developing marketing/advertising campaigns and be managing various social media platforms
Clear, concise written and verbal communication skills
Excellent organizational and time management skills
Must be proficient with computers as well as Microsoft Word, Excel and the internet
Comfortable with sales and revenue systems/programs