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Director of Digital Marketing

Our client in NYC is looking to bring on a Marketing Director to be responsible for the social and digital marketing strategy of the organization including development of mobile applications & loyalty program. As a member of our team, this person will develop new and existing digital marketing initiatives with an understanding of ROI and how to achieve sales and growth objectives.

Responsibilities:

  • Elevate brand awareness and drive sales through digital properties
  • Act as an ambassador for the brand and digital identity, ensuring consistent branding
  • Develop brand and messaging strategy for corporate and guest communication
  • Identify agency partners and vendors as needed
  • Collaborate with team members to manage social content and profiles
  • Continuously improve the brand’s presence in a quantifiable manner, including measure and reporting performance of all digital marketing initiatives
  • Partner with Graphic Designer on brand identity, new collateral and communication efforts (web, mail, social etc.)
  • Develop short and long-term plans and budgets for marketing/communication/PR programs and its’ activities
  • Build relationships with key media influencers and partners
  • Responsible for loyalty/rewards program and mobile applications
  • Analysis of marketing database and metrics to determine best course of action in brand growth and return on investment
  • Oversee SEO/SEM/web strategies

 

Requirements

  • Bachelor's Degree in Marketing, Sales or Related field 
  • 8+ years of brand marketing, consumer insights, digital/social media marketing, CRM, gift card programs 
  • 5-10+ years’ experience in marketing, advertising, brand development, with a focus on digital marketing
  • Experience in retail/restaurant/hospitality industry required
  • Previous leadership and management experience required

 

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